Shotly is built AI-first. Here's what the AI Creative Assistant actually does inside the platform and how it changes the speed and quality of your pre-production.
Most software with AI features added them as an afterthought. A button that generates something, sits in a corner of the interface, and doesn't connect to anything else in the product. Shotly is different because it was built AI-first from day one. The AI Creative Assistant isn't a feature you go looking for. It's part of how the platform works.
So what does it actually do?
The AI Creative Assistant helps across multiple stages of pre-production. It can help you develop and refine your script inside ScriptHub, suggest shot types and camera movements for your shot list based on your scene descriptions, assist with auto-generating your breakdown from your script so you're not tagging every scene element by hand, and help draft your call sheets with the relevant production information already populated.
It also works as a creative sounding board. If you're developing a concept and you want to pressure-test your ideas, think through your visual approach, or work out how to structure a scene, the assistant is there to work through it with you. Not to make decisions for you. To help you make better ones faster.
AI in pre-production isn't about replacing the filmmaker. It's about removing the friction that slows them down, so the creative decisions can happen faster and with less stress.
Jonathan Germanos
Founder, Shotly
The reason Shotly is AI-first rather than AI-bolted-on comes back to how pre-production actually works. It's not a linear process. You're moving between your script and your shot list and your schedule and your budget constantly, updating one when something changes in another. An AI assistant that only exists inside one of those tools doesn't help with that. One that's present across the whole workflow does.
The Shotly AI Creative Assistant is available on Pro and Studio plans at shotly.io. If you're serious about taking your pre-production workflow to the next level, that's where it starts.
